To the cretins running the Labour party campaign at the moment. The “A future fair for all” motto is a vote winner and much better than the Tory time for change slogan which will only worry a lot of people. Folks only like change if it can be seen clearly as for the better. Their offer can’t.
But back to the advice when publishing posters and policy statements:-
Keep it simple.
Keep it honest
Keep it positive
And don’t knock the opposition.
Tell them clearly what Labour are going to do and don’t get dragged into slanging matches with either of the opposition parties.
Lets have no more of the silly Ashes to Ashes stunts. Personally I’m fed up with hearing Cameron knocking Brown. I would prefer to see some positive stuff from them towards us older folks. Remember the effect the demon eyes adds had on Tony Blair.